Treolan brief profile

Treolan Company was founded in 1990. Nowadays Treolan is one of the largest and fast-growing IT distributors in Russian IT market. Today Treolan deals with more than 3500 partners from more than 230 cities of Russia. Some of them have been doing business with Treolan for more than 15 years. Treolan offers its partners a wide range of PCs, laptops, peripherals, servers, UPS, networking equipment and software from more than 150 international Vendors.

Treolan mission as an IT Distributor is to provide channel Partners with maximum opportunities for business development today and in future.

Initially based in Moscow, Treolan started regional expansion project in 2010 and opened 3 representative offices in Samara, Novosibirsk, Yekaterinburg and plans to move forward to other Russian cities. The Company has got one of the best B2B e-commerce system in the market which helps Partners to arrange business processes with Treolan most efficient.

Treolan Strategy

  • Go on increasing the profit, despite any circumstances
  • Grow in new modern niches
  • Develop intensively its own unique Channel
  • Continue investments in business services and HR
  • Stay a broad line distributor with Value-Add focus
  • Offer the best products and services to the market
  • Provide the best products availability and logistics in Russia
  • Digital transformation and Cloud services (development of our own marketplace – CSP business)
  • Special attention to the regions due to better growth opportunities

Main distribution Honors and awards in 2017-2019

-TOP-5 at CRN (Computer Reseller News) 2019, nominated as:

  • “The Best Distributor for System Integrators”
  • “The Best Distributor for System Builders”
  • “The Best Software Distributor”
  • “The Best Information Security Distributor”

-TOP-1 in «The best b2b system», «Availability from stock» categories

- 2018-19 Best HP distributor in HP survey of authorized HP partners

- In 2019 we received 3 awards according to the results of the CONTEXT ChannelWatch survey in the Russian IT channel

Partners geography

3500+ partners are located in more than 230 cities all over Russia (2019)


Opportunities for the Partners

  • Investments
  • New channel activation:
  • Wide loyal and unique SMB & Corporate channel
  • Both hardware and software from one disti
  • Different types of products and software– opportunity for upsell/cross-sell
  • New partner recruitment and enablement
  • Partner readiness and education
  • Dedicated professional team
  • B2B Access
  • Ordering, configurators, marketing materials, automated technical and commercial request processing, etc.
  • Cloud solutions marketplace - new market opportunity
  • Lead generation and digital marketing
  • New solutions approach
  • Demo laboratory and demo fund for POC

Why Partnering with Treolan?

  • Market Knowledge
  • Financial Strength for Vendors
  • Flexible Financial Terms for Dealers
  • Experienced People & Effectiveness
  • Advanced Technical expertise
  • Best B2B in Russian IT Market
  • Products and services availability
  • Biggest inventory for Run Rate and project business
  • Speed and accuracy of delivery
  • Availability of technical and product information
  • Information systems, sales and marketing programs effectiveness
  • Unique wide channel of Enterprise and SMB partners.

Contacts